The Art of Communication. No Longer a Soft Skill

For decades, communication has been identified as a ‘soft’ or intangible skill. However, more than 93% of employers now believe that the ability to communicate well with others is as vital as many ‘hard’ skills.

Writer, Jackie Lohrey, goes as far as to argue that ‘more than 75% of employers are placing more emphasis on oral communication skills as a hiring prerequisite’.


Good communication is an essential tool in achieving productivity and maintaining strong working relationships at all levels of an organisation”. – Michael Page

Why Communication is Crucial

A lack of communication creates confusion. This, in turn, creates misunderstandings. These misunderstandings can cause frustration. On average, 27% of employees who leave within the first year of a new job do so because of issues with communication and feeling disconnected.

Digital Connectivity

However, employers who are able to invest time to ensure clear, precise, on time and relevant communication, will form a more productive and contented team.

What does good communication look like?

Tone of Voice

  • It’s often not what you say but how you say it. Tone of voice impacts every aspect of a conversation. A single word can be used in a multitude of ways. By using a clear and neutral tone you will avoid misunderstandings.

Be Concise

  • Use the standardised version of a word rather than jargon. Even if you think it may be quicker, if a quarter of your workforce don’t understand what you are saying, it will waste time.

Avoid Repetition

  •  Avoid sounding like you are trying to assure yourself, rather than your crew.

Use Humour

  • Work can drag if a little banter is not thrown into the day. End meetings on a comical note. This will create a more relaxed atmosphere.


  • Use gesticulations to support your words and enforce how passionate and motivated you are. If you appear more motivated, your team will sense this.
relaxed work meeting

What is the most receptive form of communication?

  • Emails are often the first point of call. They are quick and easy. What’s more, they don’t force people away from their desks. Make emails polite, short and clear.

Note- Humour is harder to judge via emails, so unless you know for sure that the joke will be understood, humour may come across as sarcastic/rude. 

  • No one likes spam. Include only those who will gain something from being part of the message.
  • Face-to-face. Although technology is fantastic, speaking face-to-face is the easiest way for both parties to convey exactly what they mean. 
  • Presentations are valuable. Tasks are 100 times easier if a demonstration has been provided. Keep presentations short, snappy and full of visual/musical aids to motivate your audience.
Meeting at desk

At Pansensic, we specialise in listening to what people are trying to say via feedback, reviews and comments. Communication influences every aspect of business for better or for worse. We identify how communication is working within your workplace and highlight exactly where it is lacking.

 Contact the team to see how we can help your workplace communication thrive.


Leave a Reply

Close Menu