Business and the Superconscious Mind. Interview with CEO, Paul Howarth.

Eleanor Barlow

Last week we discussed the subconscious and superconscious mind and its ability to sabotage your conscious thinking. This week we are propelled into a unique method of thought that can drive both personal and business success.


Man tightening his tie

So, Paul, why do we need to be able to understand and control our subconscious mind?

Paul Howarth: ‘The subconscious brain takes up so much of our computational power. We have to be careful that it does not influence, or even rule, our conscious decision making. We often do not recognise that our subconscious brain is actually calling the shots. Not only does the subconscious control your conscious brain, but it can also prevent us from accessing our superconscious mind, and the benefits that it holds. That is why we have to be able to understand and control it. That is what I want to talk about today.’

Can you explain to us exactly what the superconscious brain is?

Paul: ‘Lets imagine the brain to be similar to a computer. The conscious mind could be described as the random-access memory (RAM). Th RAM is the place in which all data/information is stored. The subconscious mind is the memory, which would be ten/ fifteen times bigger than the conscious mind. The superconscious mind would be the equivalent of accessing Google.’

Can you give us an example of when we might use our superconscious mind?

Paul: ‘When a random thought, that has no apparent relation to what you are doing, suddenly pops into your head, that’s our superconscious mind at work. The thought simply floats into your conscious.

Napoleon Hill’s book, Think and Grow Rich (1937), is a very influential book read and practised by many CEO’S, including those on the fortune five-hundred list. Hill talks about how we can use our subconscious mind to manifest things, to come up with better ideas and make our lives richer.’

Does this area of thinking have anything to do with meditation/spirituality/religion?

Paul: ‘For centuries tapping into the superconscious has been associated with religion and spirituality. Some might argue otherwise, but I believe that you do not have to practise a religion to connect with the superconscious world. You do not even have to be spiritual or meditate to access the superconscious. What you have to believe in is that it is possible to access it and then, if you believe in that, you can create your own methodology.

The more you practise your methodology, the more fruitful your thinking will become, and the more things you will be able to make happen in your life. For me, the subconscious mind is a way to access the universe and all that it holds. This may sound far-fetched, but I see the key to accessing the universe is to open up a conduit between the conscious mind and the superconscious mind. By doing this, I can move all the metaphorical boulders that are in my way and make my thinking clearer.’

Some might say that this is a delusional or egotistical approach to thinking. How do you answer that?

Paul: ‘Some people see this as spirituality. Others see this as religion. Many will not see it at all, while some can see it and will not use it. Many will refuse to see/believe in it. But it is a proven resource that is out there, and it is free. All you need are the skills to tap into it.

The other aspect is your ego. Your ego is often known in psychology as the part of your mind that negotiates between your conscious and subconscious mind. If you are struggling with low self-esteem or low self-worth, and your ego isn’t particularly strong, you will find changing subconscious patterns hard. But don’t confuse having a strong ego with people who appear to have a big ego. Many who appear to have a big ego use this image to cover up the fact that they have negative self-images.

So, the way to work with the ego is to negotiate with your subconscious. You have to rationalise with it. Reassure the subconscious that if you do something that puts you outside your comfort zone then all will be well, and the effort will be worth it.’

Thank you, Paul. Next week we will be travelling to Portugal where, on top of a mountain, we discover the wondrous benefits of Theta waves.

(This interview has been edited for the purpose of clarity)

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