A Painful Business. Acute or Chronic, which is Worse?

In healthcare acute conditions are often sudden and severe. Breaking a bone or having a heart attack are such instances. In comparison, chronic pain takes longer to develop and can often lie undetected for many years. Yet, while the pain experienced with a chronic issue, such as osteoporosis, may not be as sudden, we must note that such a condition can cause an acute break in a bone in the future. 

The same principle applies to your business model.

Business man screaming

Acute and chronic are two types of issues businesses often suffer from. Nearly always, acute business problems get dealt with instantly. This is because they cause a great deal of pain in a short space of time. Things such as not making payments on time, or forgetting to order more paper, are such examples. These issues are tangible. Tangible pain is often highlighted in the numbers/metrics/graphs and charts of an organisation. With the figures to support the data, these issues can be solved relatively quickly.

Yet, while acute pain can cause serious pain instantly, chronic pain is much more debilitating in the long run for business. Because it is intangible, chronic pain is very difficult to spot. Little frustrations, emotions and niggles that build up within your workplace culture can lie undetected for many years. These are aspects that your employees “just put up with” because it is too much drama to fix. Things like the IT system being slow, or a fragmented management, can cause a great deal of frustration. These issues can become acute pain and, like an acute illness, become very debilitating. 

Why are organisations missing this?

Because they don’t have the technical capabilities. Many organisations categorise employee comments as neutral and, therefore, of no real relevance. Yet, when Pansensic ran its emotion graph over the exact same data, the dominant emotion was in fact frustration. This goes to show two things. First, that organisations do not know what to search for in their data. Second, that we put up with a lot of frustration without recognising that it is a real problem at all.

Pansensic table of business

Pansensic recognise that the only way you can really measure the intangible aspects is through the experience of your staff. That is why the right types of questions need to be asked. And why the right type of data analysis needs to be used. 

Highlight the frustrations in your organisation. Stop chronic pain from becoming an acute problem in your business. Use Pansensic data analysis. 

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